Corona Extra

Agency: R/GA Chicago
Role: Copywriting (Videos, Website, Social, Online Ads), Video Production

Digital creatives know these words all too well: "Sorry, we don't have the budget." It didn't stop us from getting this Corona holiday social campaign off the ground. The team pretty much shot, styled, tamale-made, modeled, and acted in the whole thing ourselves — at my house, no less. (Hey look, Ma, there's me! Next stop: EGOT.)

To celebrate Las Posadas, the Mexican tradition of nine days of festivities leading up to Navidad, we gave away nine digital gifts to enhance people's holiday get-togethers. ¡Salud!

Teaser Video for Social, Pre-roll, and Website

Campaign Website Phase 2 - Gift Giveaways