Dove x Nike

Agency: Razorfish Miami
Role: Concepting, Creative Direction, Copywriting

There are so many voices bombarding young girls today — societal pressure to be "perfectly feminine," social media, influencers, peers, even their own self-talk. Drowning out that noise to feel confident can seem impossible. So how do we help parents see that sports can be the antidote?

Enter the Dove Self-Esteem Project, a global initiative with Nike to help school-aged girls stay in sports — and embrace their most fearless, unapologetic selves.

Young girl dressed in a blue and white striped soccer uniform holding a soccer ball with the number 90, standing with a serious expression on her face against a pink background with white text. The overlay text says, 'I CAN'T HEAR YOU.' Dove and Nike
Key imagery for Social, Print, OOH

Key imagery for Social, Print, OOH

“I Can’t Hear You” TVC

“I Can’t Hear You” TVC

A call to arms for parents — to help change the conversation for future generations of females everywhere.

A call to arms for parents — to help change the conversation for future generations of females everywhere.

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