Dove x Nike

Agency: Razorfish Miami
Role: Pitch Concepts, Creative Direction, Copywriting

There are so many voices bombarding young girls today — from societal pressures to be “perfectly feminine,” to social media, influencers, peers, and even their own self-talk. Sometimes it seems impossible to drown out the noise and feel confident in your own skin. How can we help parents understand that sports can be the antidote to all this pressure?

Enter the Dove Self-Esteem Project, a global initiative with Nike, to empower school-aged girls stay in sports — and embrace their most fearless, unapologetic, badass selves.

Young girl dressed in a blue and white striped soccer uniform holding a soccer ball with the number 90, standing with a serious expression on her face against a pink background with white text. The overlay text says, 'I CAN'T HEAR YOU.' Dove and Nike
Key imagery for Social, Print, OOH

Key imagery for Social, Print, OOH

“I Can’t Hear You” TVC

“I Can’t Hear You” TVC

A call to arms — for parents to help change the conversation for future generations of females everywhere.

A call to arms — for parents to help change the conversation for future generations of females everywhere.