Agency: R/GA Chicago
Role: Concepts, Copywriting

Not every project is a Cannes Lion. But the steady, keep-the-lights-on work can still be fun, and still deserves fresh thinking. My team and I created a new look, feel, and tone of voice for the beef industry's latest 3-year campaign, Families in Motion. Below are selected highlights from my work with the National Cattlemen's Beef Association and the Texas Beef Council.