Agency: R/GA Chicago
Role: Concepts, Copywriting

Social and banners and blog posts, oh my! Ok, so you can't win a Lion with every project, but that doesn't mean you can't still have fun with the "keep-the-lights-on" kinda work. My team and I created a fresh new look and feel — including tone of voice — for Beef's latest 3-year campaign, Families in Motion. Below are a few selected highlights from my work on both the National Cattlemen's Beef Association and the Texas Beef Council.