Nike Women
Agency: R/GA NY
Role: Web Concept, Lead Copywriter
Tasked with a complete rebrand of NikeWomen.com — now targeting badass high school team athletes vs. 30-something gym bunnies — we created an evergreen, editorial-style hub with several standalone features. One was the wildly successful Nike Field Reporter. Another was Gone Running, shown below.
Gone Running served as a not-so-gentle reminder: time spent thinking about running is time spent not running. And if that wasn’t reason enough? This interactive clock gave you 96 more reasons to “Just Do It” — one for every 15 minutes in a 24-hour day. The site also served up the current weather conditions and relevant product suggestions for your next run. No excuses now!
Recognition:
• Creativity Online / Ad Age Editor's Pick
• MediaPost Feature - "Out to Launch"
Even more rewarding—getting shout-outs from fans who, after seeing our work, were inspired to go for a run:
• "Notcot: Ideas + Aesthetics + Amusement" Blog
• "Today and Tomorrow" Blog
• The Philippine Star
Caption: 7:15 AM - Trade your overpriced coffee for free endorphins.
Caption: 10:45 AM - Bet you can't think of 96 reasons not to run.
Caption: 1:15 PM - You are 8 years old again. And you just heard the ice cream truck.
Caption: 4:00 PM - Your best self is waiting at the finish line.
Caption: 5:45 PM - Run out of excuses.
Caption: 6:00 PM - You're just one mile away from a better mood.
Caption: 8:45 PM - Time spent playing with this clock is time spent not running.
Caption: 9:45 PM - The Internet will be here when you get back. Promise.
Caption: 11:15 PM - Fail-proof remedy for boyfriend drama: 1.5 miles, 3 times a week.
Caption: 12:45 AM - Run to catch up with some old friends. Me, myself and I.
The Complete NikeWomen.com Redesign (Selected Frames)
The Complete NikeWomen.com Redesign (Selected Frames)
The Complete NikeWomen.com Redesign (Selected Frames)