Oh, hey. I’m Tina, a Chicago-based Creative Director with a deep love for creativity, craft, and unexpected ideas. You can find me at the intersection of What If & Why Not.
Bio
As a seasoned creative for global agencies and Fortune 100 companies, I’ve had the pleasure of ideating and writing for iconic brands like Nike, Target, HBO/Max, Citi, Mercedes-Benz, and more. I also take pride in helping startups and small businesses define their own unique voice.
I bring insightful, human storytelling that compels audiences to think, feel — and, ultimately, take action.
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![A woman with sleek black hair and bold makeup, with a large lobster perched on her head, creating an artistic and surreal image.]()
Cosmopolitan Hotel
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![A young girl with curly hair and wearing a blue and white soccer uniform holding a soccer ball with the number 90 on it, standing in front of a pink background with white text.]()
Dove x Nike
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![Black and white line drawing of a cat sitting at a keyboard, typing.]()
Corporate America
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![A black background with white text encouraging people to file their taxes on time.]()
H&R Block
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![A collage of four images: a clock with Nike logo, a woman in athletic gear jumping, Mercedes-Benz logo, and a festive fireworks display over palm trees with a house and water in the background.]()
And so much more...
Core Beliefs
Creative ideas should feel a bit dangerous.
Authenticity resonates. Have the guts to be yourself.
When vetting work, if it’s not a hell yeah then it’s a no.
Always be questioning the status quo.
Collaboration is power. Choose wisely.
Anything less than the best is a felony.
Every word counts.
Capabilities
Brand Storytelling
Campaign Concepting
Script Writing
Digital Advertising
Social/Paid Media
Direct Marketing
Web Content
UX Writing
Branding + Positioning
Tone of Voice
Creative Leadership
Mentorship
Content Strategy
Headlines + Taglines
Product Naming
eCommerce
Presentation Decks
Style Guide Creation
Copy Editing + Proofreading
Process Improvement