Mercedes-Benz

Agency: Razorfish NY
Role: Web Concept, Copywriting (Website, Social, Online Ads), Video Content

When you hear Mercedes-Benz, you probably think luxury and status. What you may not realize is that, over the years, the brand's safety innovations have been instrumental in saving lives. IMPACT showcases the raw, unscripted testimonials of real Mercedes drivers who survived life-threatening accidents — and lived to tell their stories.

Recognition:
• The Webby Awards: Best Use of Video or Moving Image
• Featured in The Car Connection

"IMPACT" Case Study

"IMPACT" Trailer

Collage of diverse people's faces with the Mercedes-Benz logo and the text "Impact: Real Drivers. Life-Changing Stories. Explore unscripted accounts of survival and newfound perspective."
A computer screen displays a digital storytelling project with the title "Dragged by an 18-Wheeler" and images of a person's eye. Behind it, there are two large screenshots of different stories, one showing a desert landscape and the other a close-up of a man's face.

“Impact” Website

Additional Content

Family photos, accident reports and outtakes helped bring these stories to life. And through our site, Mercedes-Benz received hundreds of similar, user-generated stories along the lines of, "I am alive today because of a 1975 Mercedes 300 D."

WATCH THE FULL ONLINE FILM SERIES

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