Nike Field Reporter

Agency: R/GA NY
Role: Program Concept, Copywriting (Website, Videos, Online + Offline Ads)

Imagine one lucky, sports-loving gal getting to volley one-liners with Serena Williams. Or challenge Michelle Wie to a game of Nintendo Wii. Enter the Nike Field Reporter, an online program birthed by me and my team at R/GA. With a little help from icons in women’s sports, we invited Nike Women fans to apply for the “Coolest. Job. Ever.” — a roving correspondent who jetsetted cross-country, interviewing and training with elite athletes the likes of Serena and LeBron. Our little Nike Field Reporter feature was so successful, it ended up running for five years. (Fun fact: a couple of our Nike Field Reporters even went on to land jobs at ESPN.)

Check out the Nike Field Reporter YouTube Channel


Press (Selected Highlights): 
• ESPN
• Seventeen Magazine
• Pop Sugar
• CBS News (hey, all press is good press, right?)

Recognition: 
• Communication Arts Online Advertising Showcase
• Coloribus Best Integrated Promotional Campaign
• R/GA - Agency Case Study

Nike Field Reporter Case Study

Teaser Video Featuring Mia Hamm, Gabby Reece, and Other Women’s Sports Icons

Series of Nike Women advertisements showing diverse women, including Serena Williams, promoting a Nike Field Reporter job opportunity with call-to-action buttons like "Apply Now" and "Ask Me" in a modern, bold design with black, white, and blue color scheme.