Agency: R/GA NY
Role: Program Concept, Copywriting (Website, Videos, Digital Ads, Print + OOH)

Imagine volleying one-liners with Serena Williams, or challenging Michelle Wie to a game of Nintendo Wii. Enter the Nike Field Reporter, an online program I created with my team at R/GA. With help from icons in women's sports, we invited Nike Women fans to apply for the "Coolest. Job. Ever." — a roving correspondent who traveled cross-country interviewing and training with elite athletes like Serena and LeBron. The program was so successful it ran for five years. (Fun fact: a couple of our reporters even went on to land jobs at ESPN.)

Check out the Nike Field Reporter YouTube Channel

Press (Selected Highlights):
• ESPN
• Seventeen Magazine
• Pop Sugar

Recognition:
• Communication Arts Online Advertising Showcase
• Coloribus Best Integrated Promotional Campaign
• R/GA Agency Case Study