Agency: Razorfish Chicago
Role: Concepting, Copywriting, Creative Direction

“Nothing is certain except death and taxes.” – Benjamin Franklin, 1789

Ol' Benny had a point. Over four tax seasons, I went from tax-copy rookie to eCRM expert, writing high volumes of direct response across audience segments at the frenetic pace only tax season can produce.

It started as pitch work to retain the agency's business: my team and I built a fresh tone of voice and look-and-feel, with a pithier, pared-down style — for those of us who'd rather do anything than read a tax email (read: everyone).