Ulta Beauty

Company: Ulta Beauty
Role: Editorial / E-commerce Copywriting

As the official holiday writer for Ulta's biggest revenue season, I established the beauty giant's playful, Gen Z tone of voice for the season (a.k.a. Get Ready With Me, but make it merry). I touched everything from web and email to social, in-store signage, and print catalogs — and even named their Happy Haul-idays Sale. 💅

Advertisement for OSEA Undaria Algae Body Oil featuring festive holiday decorations, including pink and red ornaments, a pink disco ball, and a yellow body oil bottle with a pump, set against a pink background.
A woman with long wavy brown hair smiling, wearing a long-sleeve, glittery crop top, holding one hand near her face. There is a pink glittery gift box with a ribbon above her. The text on the image says "to: me," and at the bottom, it says "it's part
Promotional advertisement offering 20% off with gift boxes, perfume, and hands exchanging presents against a pink background.
Pink and red gift boxes wrapped with orange ribbons, promoting a 20% discount on last-minute gifts for in-store or online purchase.
Black Friday sneak peek sale announcement with blue ribbon decorations, featuring online and in-store start times, a shopping tip, and a to-do list for holiday activities.
A smiling woman with short pink hair holding multiple colorful wrapped gifts. The text says, 'Get your GIFTS ON (because lil' surprises add up to even *more* joy).'
Two women smiling, holding colorful Christmas presents wrapped in pink and red paper, with the text 'hello. HOLIDAY GIFTS' and 'Joyful surprises for everyone on your list' above them.
Advertisement for Rabanne makeup featuring a woman with short curly hair wearing blue eyeshadow, a glittery blue top, and chunky silver jewelry including earrings and a layered chain necklace.
Promotion for hair gifts under $30, featuring Bumble and bumble style land minis, with a 'Shop All Hair Gifts' button and a festive holiday ribbon.
An advertisement for OLAPLEX hair care products with holiday decorations including Christmas ornaments and a ribbon, promoting a hair styling kit priced at $40.
Pink background with holiday gift boxes, ornaments, and ribbons promoting a holiday sale, with text "Happy Haul-idays Sale" and sale dates from November 26 to December 24.
Advertisement for a free 17-piece makeup gift with any $70 online purchase, featuring various makeup products and tools.
Cover of a magazine featuring a woman with short dark curly hair, wearing a pink ruffled dress and silver jewelry, holding her arm up as if about to spritz perfume, with the text 'Get Your Holiday Spritz On' in bold pink and orange letters.
Two women smiling and holding wrapped gift boxes, surrounded by Christmas ornaments and ribbons, against a pink background.
An online gift shop webpage featuring various gifts including beauty products, makeup sets, skincare items, cosmetic brushes, and fragrances, with bright pink and white color themes and images of smiling women and gift boxes.

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